Brandkraft.ai Privacy Policy

Effective Date: April 18, 2025

1. Introduction

Welcome to Brandkraft.ai ("Brandkraft.ai," "we," "us," or "our"). We provide innovative product photography solutions for jewelry businesses ("you," "your," "Client") using generative Artificial Intelligence (AI), accessible via our website www.brandkraft.ai (the "Site") and related services (collectively, the "Services").

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site or use our Services. We are committed to protecting your privacy and handling your data in an open and transparent manner.

By using our Site or Services, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

We may collect information about you in a variety of ways. The information we may collect includes:

• Personal Data: Personally identifiable information, such as your name, email address, company name, phone number, and billing information (processed securely through a third-party payment processor) that you voluntarily give to us when you register for an account, request information, use our Services, or otherwise contact us.
• Business Data: Information related to your jewelry business, including product details, descriptions, and potentially reference images you provide us to generate photographs using our AI Services.
• Derivative Data: Information our servers automatically collect when you access the Site, such as your IP address, browser type, operating system, access times, and the pages you have viewed directly before and after accessing the Site.
• Usage Data: Information about how you use the Site and Services, including the features you use and the actions you take.
• Generated Images: The photographic images we generate for you using our AI Services based on your Business Data inputs.

3. How We Use Your Information

Having accurate information permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you to:

• Create and manage your account.
• Provide, operate, and maintain our Services, including generating AI product photography based on your inputs.
• Process your transactions and manage payments.
• Grant licenses for the use of the generated images as per our service agreement.
• Communicate with you, including responding to your comments, questions, and requests; providing customer service and support; and sending you technical notices, updates, security alerts, and administrative messages.
• Improve, personalize, and expand our Site and Services.
• Monitor and analyze usage and trends to improve your experience.
• Detect, prevent, and address technical issues and fraudulent or illegal activities.
• Comply with legal obligations.

4. Use of Generative AI and Your Data

Our core service involves using generative AI to create product photography for your jewelry business.

• Input for Generation: We use the Business Data (product details, descriptions, reference images) you provide solely for the purpose of generating the specific images you request through our Services.
• No Training on Your Specific Data: We explicitly state that we do not use your Business Data (including product details or images you upload) to train our general AI models. Your proprietary business information remains confidential in this regard. The inputs you provide are processed to create your licensed images and are not incorporated into the underlying AI models shared across clients.
• Image Licensing: We provide you with licenses to use the specific images generated for your business, according to the terms of our service agreement.

5. Disclosure of Your Information

We do not sell your Personal Data or Business Data. We may share information we have collected about you in certain situations:

• With Service Providers: We may share your information with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf and require access to such information to do that work (e.g., payment processing, data analysis, email delivery, hosting services, customer service). These third parties are obligated to protect your data and use it only for the purposes for which it was disclosed.
• By Law or to Protect Rights: If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.
• Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
• With Your Consent: We may disclose your information for any other purpose with your consent.

6. Security of Your Information

We use administrative, technical, and physical security measures to help protect your information. While we have taken reasonable steps to secure the information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse. Any information disclosed online is vulnerable to interception and misuse by unauthorized parties.

7. Data Retention

We will retain your Personal Data and Business Data only for as long as is necessary for the purposes set out in this Privacy Policy, including for the purposes of satisfying any legal, accounting, or reporting requirements. Generated images will be retained as necessary to provide the Service and fulfill licensing agreements, or as otherwise agreed upon.

8. Your Data Protection Rights

Depending on your location, you may have the following rights regarding your personal data:

• The right to access – You have the right to request copies of your personal data.
• The right to rectification – You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• The right to erasure – You have the right to request that we erase your personal data, under certain conditions.
• The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions.
• The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

To exercise any of these rights, please contact us using the contact details below.

9. Cookies and Tracking Technologies

We may use cookies, web beacons, tracking pixels, and other tracking technologies on the Site to help customize the Site and improve your experience. Most browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of the Site.

10. Children"s Privacy

Our Services are not intended for use by individuals under the age of 18. We do not knowingly collect personally identifiable information from children under 18. If we become aware that we have collected Personal Data from a child under 18 without verification of parental consent, we take steps to remove that information from our servers.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

12. Contact Us

If you have questions or comments about this Privacy Policy, please contact us at: